September 21, 2023

Barbara Banks Vision Fund -ATCF Adventure Travel

2 min read
Barbara Banks Vision Fund -ATCF Adventure Travel

My dear late wife Barbara Banks created a global network of friends with whom she delighted in sharing her love of the world – both the natural and cultural worlds that infuse the geographical destinations we are privileged to visit and cherish.

Barbara’s life was dedicated to celebrating and sharing this beautiful, fantastic planet with others, finding locations of natural beauty and then illuminating the people, food, art, and traditions that tell the deep story of the place. And Barbara was a master storyteller of the world.

In her final years at her beloved company, Wilderness Travel, Barbara discovered a part of trip development that brought a new level of passion and purpose to her work and life: the idea that travel could mutually benefit tourists and tourist destinations. In other words, that travel and world travelers could be catalysts for positive, sustained change, locally and globally. And Barbara became a shooting star in this emerging “travel with purpose” niche, championing local conservation projects wherever possible within the adventure travel industry.
Our family is so honored to announce the Barbara Banks Vision Fund in conjunction with the non-profit Adventure Travel Conservation Fund (“ATCF”). Few organizations are as well positioned to effect change through travel as ATCF. With an extensive network of local operators, ATCF advances its Mission “to support, leverage and expand the travel community’s environmental and cultural conservation efforts for maximum impact” by funding visionary grassroots conservation projects in adventure travel destinations (excluding North America). ATCF has disbursed over $500,000 to 33 community conservation projects in 27 different adventure destinations worldwide (learn more at ATCF ).

As with the entire travel and hospitality industry, ATCF was dramatically impacted by the Covid pandemic – and is now actively reconvening and reconfiguring to invigorate communities, empower individuals, and protect environments worldwide. And they need your help to get through 2022 and grow and diversity in the years beyond.

Our ambitious goal for the next six months for the Barbara Banks Vision Fund is to raise at least $250,000, the majority for direct support of grassroots conservation projects around the globe, with a portion dedicated to immediate and emergency post-pandemic internal ATCF capacity building.

Can I count on you to support destination communities and individuals, protect and preserve wildlife and wild places across the globe, and help build a lasting legacy of Barbara’s beauty, grace, and love for our planet? I know anything you can contribute would make Barbara – and the Banks-Altekruse family – so very grateful and proud.

Thank you in advance for contributing to this cause, which means so much to me. Please do not hesitate to contact me with questions or suggestions.

With great admiration and respect…and in Barbara’s indomitable spirit,


Charlie Altekruse with Benjamin and Jeremy Banks-Altekruse

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